Wacom's wacky new logo

October 2, 2007 ⋅ 1 Comment »

Via Etre, I see that Wacom has a new logo:

Wacom logo

Weird. I’m not sure what it says to me, but certainly not, “a manufacturer of input devices like tablet systems.” Actually, it reminds me of two things: Q*bert, and the cover of Mike Oldfield’s Tubular Bells. Far out.

Apparently the logo was designed by Wolff Olins, who also designed the controversial logo for the London 2012 Olympics:

London 2012 logo

I do like that logo, but it looks more like the cover of the new Rapture album than a symbol of an international sporting event. Oh well, at least there’s no reflection in there anywhere.


  1. Anand - October 8, 2007:

    man that is hideous. It looks like something from a "Learn Corel Draw Basics, Lesson 1: Gradients".

    The best comment i heard of the london olympics logo was it looked like Lisa Simpson going down on Bart Simpson (makes most sense when looking at the yellow shapes on blue backgnd).